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25 May 2025
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Universitas Sumatera Utara, through Badan Pengelola Usaha, facilitated the signing of a cooperation agreement between the innovator of the Annrich product and PT Pembangunan Almameter Sejahtera. Annrich is an innovative facial treatment mask for women, developed from research conducted by the university’s academic community. The product is formulated with natural ingredients to effectively support the health and beauty of facial skin.
This cooperation covers the distribution and marketing of the product across various market networks, with PT Pembangunan Almameter Sejahtera acting as a strategic partner. Through this collaboration, Annrich is expected to reach a broader consumer base and introduce Universitas Sumatera Utara's innovation results to the commercial market. This partnership also forms part of the university’s efforts to strengthen the downstream utilization of innovative products based on research and sustainable development.
By signing this agreement, Universitas Sumatera Utara reaffirms its commitment to accelerating the utilization of research outcomes to support the growth of the creative economy and public health. The successful distribution of the Annrich product is expected to serve as a concrete example of university innovation that excels academically and delivers direct benefits to the broader community.