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23 April 2025
Threesna Sharfina
The Business Management Agency of Universitas Sumatera Utara held a strategic meeting with the innovators behind Atsari products, a flagship research-based innovation from USU’s academic community, namely Prof. Ir. Lilis Sukeksi, M.Sc., Ph.D. The meeting, which took place in the BPU USU meeting room, aimed to explore the downstreaming potential and commercialization strategies for Atsari products so they can compete in the national market.
During the discussion, Prof. Ir. Lilis Sukeksi, M.Sc., Ph.D., presented the background of Atsari’s development, the research process, and the product's advantages, which is based on natural and environmentally friendly ingredients. BPU USU responded positively to the business potential of the product and expressed its commitment to supporting Atsari's branding and marketing strategy. This collaboration is expected to help transform academic innovations into products with high economic value.
This meeting marked the initial step toward synergy between the university’s business units and product innovators in creating a sustainable innovation ecosystem at USU. BPU USU emphasized the importance of supporting innovators so that research outcomes do not remain in laboratories, but instead meet market needs and make a real contribution to the knowledge-based economy.